Tips For Marketing Your Mobile Salon
A marketing strategy can turn a middling business into a thriving one.
It is essential to build the foundations of a great marketing campaign and watch as the results pour in. For those who own a mobile hair salon, it is recommended to start with a comprehensive strategy and work from there.
What should the strategy incorporate? Let’s take a look.
1) Build Campaign Around “Mobile” Nature Of Salon
The one thing you will have to understand is your selling point. You are a “mobile” salon, and that is going to matter significantly. You want to sell this as a major point. You want to be different, and this is the best place to start.
2) Set Up Google Business Page Immediately
Go to Google and set up your business page online. This is going to have your contact information, hours of operation, and all other related details. You want to have this up and accurate as soon as you can. Do not skimp on this. It will help you rank and market the business.
3) Social Media Accounts Should Be Set Up And Active
Do you have social media accounts set up? Are they integrated with your site? You want to have links to these accounts on your site so people can add you in seconds.
You also want to link back to your site on these accounts as often as you can. This is where the lead will convert after all.
Whenever you set up these accounts, make sure you are interactive and not letting an empty account sit around. You have to put in the time.
4) Optimize Site
Do you have a website? Well, this is a must, but you also have to take the next step forward and optimize it. What does this entail? The goal is to rank for all “hair salon” related keywords for Google. This is where people are going to find your site and business, so making sure it is optimized for search engines.
Don’t stick to generic keywords.
Find local keywords that are going to be searched by those in the area. For example, if the mobile hairdresser is in Boston, you want to target keywords such as “Boston hair salon” or “Boston mobile hair salon”. This is when you will cash in on Google and Bing.
How do you optimize for these keywords? You have to add them to your content (don’t spam), titles, subtitles, and meta tags. These keywords should be a significant part of your strategy as long as they are well-researched.
You want to start by incorporating all of these tips as soon as you can. This is the best way to push your mobile hair salon to the top of the market.